If you are subscribed to sites, software, recurring deliveries - anything - with a company that doesn’t support your values CANCEL IT. Companies count on your regular flow of $ -but if you can’t count on them to support your values then don’t give them your hard earned money. There are almost always alternative companies that deserve your support.

There are many places that are great to visit - why not be intentional in your travel plans and only visit places and spend your $ where you know that most people share your values. Whether it is only visiting blue states - or finding blue cities in red states - choose carefully where you spend your travel budget.

Each of us can only do so much - but we can find others doing great things and invest in them. Seek out people doing great work, supporting others and keeping us all sane. Find a way to help them grow what they are doing - either with $ or with time. Spread the love.

Have stocks in companies that clearly don’t support your values? When the time is right make a plan to sell those. Stocks are soaring now - because the assumption is that things will be “great for business” - but this is unlikely to last so do your best to sell high and diversify into companies and holdings that make sense for you. This is NOT investment advice - please see your advisor for that - but let them know your VALUES matter in your investments.

Its hard - especially when some are threatening to target people for their values with violence - but find ways to speak up without speaking at. Support and encourage instead of scolding and denigrating. Soft support from millions can create a wave.

Tell others - whether in person or on social media not only that you have taken the Blues Values Pledge - but how you are fulfilling it - we all need ideas of how we can make an impact and you can be the inspiration for others to find a way to do more. Change takes all of us.

In these times many large companies are afraid to show their values - much more so that local and small businesses. A local business also directly benefits people in your area. They may not be perfect - but just by being local its a start to a more grounded business that you needs to be responsive to you and other local people.

Sometimes you find that not only don’t you need that item from a provider that doesn’t share your values, you just plain don’t need what they were selling at all. In this case find a cause that supports your values and redirect some or all of those savings to them each month.